![]() ![]() Like, why are car descriptions devoid of normal copywriting rules and formatting? They shouldn’t be. Honey, Dried blueberries, spoon control, MORE How would you feel if you were reading a cereal box you were thinking of buying and it looked like this:Ĭrispy flakes, gluten free, DELICIOUS! organic, This goes for any type of copywriting, and most people do this, but it’s always a good reminder. So, as you go and when you’re done, read what you’ve written aloud. Then you read it and you’ve somehow picked up a robot accent? We write to the voice in our head, and when doing so, everything sounds great. Pretend Like You’re Giving a Verbal Presentation Many people find it soothing, and just mentioning it can bring readers out from in front of their computer, and into the vehicle you’re describing. ![]() The blinker? It’s one of the nicest sounds a car can make. The look down the hood of the car, head onĪs you can see, not everything you describe needs to be a key selling feature of the vehicle.Take the visuals from the previous step and use them to appeal to the senses other than sight. ![]() ![]() You’re off the hook with taste, but appealing to the rest of the senses should be a goal here. Take all of this info and start crafting, using everything from the tips above and below. After that, write down every non-feature you see, glare of the sun, reflection in the window, shine of the tire, etc. When you’re describing the car, look at a picture and write down every feature you see (door, spoiler, rims etc.). You want them to feel something when reading your description other than boredom. You’re aiming to build an emotional connection with the reader. Why? Because most fall into the trap that, hey, there are pictures, so why do I need to go into much more detail than that? This is a given, but honestly, it seems to also be the area where most people drop the ball. Very few can say there wasn’t any emotional involvement, and that they were simply purchasing to satisfy a need. Match the car to the person who typically buys the car and appeal to their emotions.Īs silly as it sounds, think about the last time you bought a car. It could also be appearing wealthy or attractive, or something else entirely. It could be the approval of neighbors or friends. What do prospective buyers of the car you’re describing care most about at the end of the day? It could be their kids, or their jobs. (“BE emotional” is one of my 4 BEs to copywriting success.) With the story tip above, yes, you’re helping the potential buyer visualize the car in their own lives, but beyond that, you’re setting the foundation for for an emotional connection. The environment and car’s surroundings make for the most compelling of descriptions. Winding roads, hair in the wind, one lane roads lined by redwoods. If you have trouble with this step, think about car commercials. It’s all about concrete details and examples. Think of it as simply painting a picture placing the vehicle within the context of the potential buyer’s life. This 7-seater earns om nosy neighbors, yes, but importantly, from your critical kids as well.” “You could buy a van, but why? To and from soccer practice, to the grocery store and home. But you can have fun with forming a hypothetical. I’m not saying you have to craft a piece of award-winning fiction, nor do you need to gather facts from the car’s past to create non-fiction. You tell me, what’s better-describing the simple car sitting in your all-pavement parking lot, or the one speeding down the interstate? Or perhaps the one slow creeping down a crowded downtown street on a Friday night, heads turning and eyes glued? The easiest way to take the ordinary to extraordinary is to transport that thing to another place and time. So, to help you go pedal to the creative writing metal with your car descriptions, here are a few tips to follow. Still difficult, but at least there is a lot to get excited about. I mean, it gets really hard to write about something like tupperware. You have to describe something that people see multiple times on a daily basis, and do so in a way that makes them look at that thing differently in their head when they read your copy. What makes product description writing difficult? You have to give life to the inanimate. Affiliate Disclosure: This post contains affiliate links within the content, sidebar ads, and in other areas, which means if you click those links and make a purchase, I will receive a commission. ![]()
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